Study proposal Research Example | Topics and Well Written Essays - 250 words

Study - Research Proposal Example to Isabel Cavill – a senior retail analyst who specializes in luxury retail markets mentioned that China’s retail market can increase up to 14% between 2012 to 2013 (Red Luxury, 2012). To examine the impact of China’s economic growth on the luxury fashion market, this study will conduct a primary research survey study to determine the consumers’ willingness to spend on luxury goods in times of a strong economic growth. Basically, the first part of the proposed research methodology will focus on identifying the demographic profile of the research survey participants whereas the second part will focus on determining consumers’ purchasing habit in times of economic growth. (See Appendix I on page 5) A descriptive statistics such as the computation of frequency and percentage will be used to measure the research survey respondents’ demographic profile. Using anchors of 1 = strongly disagree and 5 = strongly agree, a five-point Likert scale type of research questions will be used to determine the Chinese consumers’ willingness to purchase luxury items in times of economic growth (David and Sutton, p. 167). Branigan, T. (2011, April 26). The Guardian. Retrieved May 13, 2012, from Chinas taste for high-end fashion and luxury brands reaches new heights: Vogue China editions the size of a doorstop, 960,000 millionaires and rising, and now the aspirational class are buying: http://www.guardian.co.uk/world/2011/apr/26/china-super-rich-demand-luxury-brands Hutzler, K. (2011, July 20). Luxury Daily. Retrieved May 13, 2012, from Chinese fashion market to triple in size over next 10 years: BCG: http://www.luxurydaily.com/six-trends-brands-need-to-be-aware-of-before-entering-chinese-market-study/ Red Luxury. (2012, February 15). Retrieved May 24, 2012, from How Does a Shifting Economy Impact China’s Luxury Market?: