Governance Regulation and Ethics Essay Example | Topics and Well Written Essays - 2750 words

Governance Regulation and Ethics - Essay Example The main conflict which is presented in the film is based on consumer protection, specifically in relation to the environment. This occurs first when the families file a claim about the company putting toxic waste into the environment, specifically which leads to leukemia and other health problems among the consumers. As the story line continues, the problems with health from the waste and lack of environmental concern continue to increase. The issues relate to several problems and questions of what the stand point should be with the company as well as what is required in terms of responsibility and obligation to potential consumers through the environmental concerns that are approached. The concept of relationships with consumers is the first problem which is related to the film. The consumers are unaware of the health problems and there is not disclosure of what is occurring with the environmental concerns or health, leaving each of the individuals susceptible to becoming ill. The right to know is followed by questions of moral responsibility, corporate obligation and the commercial context, all which are violated. The lack of morality is based on the known factors which attribute to the toxic waste and how this will affect those in the region. This is followed by corporate obligations that are not followed, specifically which are inclusive of corporate social responsibility which is ignored with the only focus on production and money that needs to be made within the environment. The commercial context follows this with the advertising of the company becoming negative as well as unfair consumer contracts based on misleading concepts of the rules and regulations being followed within the company (Nelson, 2005: 96). The concept of consumer protection within the business as well as other legalities relate to this impact the business and consumers in several ways with the expectations with the business. In any business, the marketing and advertising, as well as t he brand identity, is expected to have a specific perception and attitude about the company. The advertisements, which represent a positive identity with the consumers, are furthered with an understanding that the business acts in specific ways within society. When the context is broken, consumers, stakeholders and others believe that there is a violation of the relationship which has been created. Since this is communicated as a promise from the company, specifically in relation to the strategies and implementation within the company, it causes the relationships to not be protected and leads to false pretenses with the business. The corporate responsibility and consumer protection then intertwine with the understanding that the relationship is built on the corporation having the responsibility to care about the consumer (Werther, Chandler, 2011: 105). The concept of consumer protection and false advertising is followed by other barriers that are often created with consumer relation ships. This is related to the stakeholder agreements, investments and other negotiations that have taken places with businesses. Often, these lead to more profits as well as expectations which are taken. If the communication and relationships with others involved in the